About PassingPlan
Our Vision
PassingPlan’s Vision: Create a trusted marketplace that helps persons navigate the difficult waters of funeral and reception planning, as well as the myriad of processes required to resolve the estate (coming soon). We enable personalization of a life celebration by bringing many needed Services, with filtered searching, in one place. We aim to lessen the stress of a difficult time by giving the bereaved more time, more confidence, more choices and more control over the process and the budget.

View Our Value Proposition Deck

Our Founders
Janice Nickel, PhD: Janice founded PassingPlan after losing her mother and experiencing firsthand the stress, unnecessary costs and frustration of planning a funeral, reception and burial. Ten being continually surprised and stressed about issues (many time sensitive) required to resolve the estate.

Janice graduated UC Berkeley with a PhD in Materials Scienceand Engineering with a Minor and undergraduate degree in Physics. Janice did postdoctoral studies at Los Alamos National Lab, and joined Hewlett Packard Laboratories thereafter. At HP Labs, she founded and licensed a spin of company Janisys that repurposed HP inkjet technology for a programable drug delivery device. Her inventions have won the 2008 Popular Science “Best of 2008” in Health category and the 2007 Emerging Technology Award in Medical Devices from the Silicon Valley Business Journal. She became the first female Fellow at HP Labs. Janice honed her entrepreneurial skills attending Stanford Graduate School of Business’ first IGNITE program (then called Program for Innovators and Entrepreneurs). Janice has over 50 US patents issued, and has given over two dozen keynote and invited talks.

P.T. Schroeder: P.T. is focused on inspiring creativity through design. Motivated, passionate and driven, he brings 20+ years of design & creative leadership to the table. He is a highly accomplished designer and creative leader who has built his experience around comprehensive design capabilities – Medium and Small Business (Imigent Media), B2C (Kabam Inc.), B2B (Alfresco Software, Coupa Software).

Currently P.T. is Creative Director at Coupa, a B2B corporation revolutionizing spend management through its cloud based platform. Here he redesigned the brand and web experiences, contributing to the company growth from a $1.6 Billion to $8.6 Billion during his tenure.

Prior to Coupa, P.T. was Design Services Manager for Alfresco (a cloud storage technology leader in the Enterprise Content Management space). He led creative and design services for marketing and was fortunate enough to be involved in just about everything.

At Kabam, Inc. (a highly successful, freemium social gaming company), PT was senior visual designer for the nascent Marketing Creative Department. He focused on designing, coding and scaling company-wide brand assets – email, landing page, mobile/web advertising, iOS / Android assets, UI/UX, company swag, and print media – supporting more than 20 game-teams for an audience of more than 20 million users. P.T. initiated innovative cross- functional collaboration with research and development to create game-level success metrics to drive creative direction.

P.T. started his career as an entrepreneur; he co-founded and lead UX and creative direction of Imigent Media (a full-scale web and graphic design company). Imigent Media designed over 50 Web sites and created brands for more than 75 clients.
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